Festival season is the Coachella Valley's Super Bowl, and the 2027 dates are set: Coachella Weekend 1 (April 8–11), Weekend 2 (April 15–18), and Stagecoach (April 22–25) — with the AMEX Open kicking off the season in January.
Here's the thing most owners (and most managers) get wrong: festival pricing isn't an April decision. It's a now decision.
What's already in place for your home
- Event premiums are loaded. Coachella Weekend 1 carries a +40% premium, Weekend 2 +25%, and Stagecoach +15% on top of seasonal rates.
- The festival-season floor is up. From February 6 through April 19, your minimum nightly rate rises to $600 — no early-bird bargain hunter can book your peak weekends at off-season prices.
- Far-future premiums protect the calendar. Stays booking 160+ days out carry +10%, and 270+ days out carry +15%. Early bookers pay for certainty; if they don't, the dates stay open for the demand wave that always comes.
Why this works
Festival demand is deep but price-sensitive at the edges. The owners who win are the ones whose calendars aren't full in November at March prices. Holding inventory with premiums and floors — then letting dynamic pricing ride the wave as the festival approaches — is how a single April week can deliver 15–20% of a home's annual revenue.
One thing to do now
If you want to use your home during festival season 2027, request your owner dates now from the Bookings & Calendar page. Every festival night you hold is revenue we can't recapture — and every night you release early is one we can sell at peak.