How we price your home — in the open
Most managers treat pricing as a black box. We don't. This is the live model behind your nightly rate: what the market pays, what your home adds, and the protections we hold in place for you.
Your rate floors vs. what the market actually pays
Your floor is the lowest price your home will ever accept. Wherever the floor sits above the market curve, the home is priced where typical demand can't reach it — a dead zone where bookings are mathematically blocked.
Your $275 year-round floor never crosses the market curve — zero dead-zone days. It's set well.
Your $600 festival-season floor sits above what the market typically pays in February ($369 avg) and most of March ($455 avg). Outside actual event weeks, the home is priced where typical demand can't reach it — those are mathematical dead zones. April's event demand ($860 market avg) clears the floor comfortably.
Casago recommends: Split the festival floor
Sample data — live with v1Keep $600 where it earns (Apr 1–19, festival weeks) and lower Feb 6 – Mar 31 to $425 — above the market average, below the ceiling that blocks shoulder-season demand. Your peak pricing doesn't move; event premiums (+15–40%) still stack on top.
Estimated recapture: 8–12 nights · $3,800–$5,200/year Estimated from typical Feb–Mar mid-week demand at market rates — a range, not a promise. Final figures refine with KeyData forward wiring.
How this comparison is built
Market curve = Coachella Valley comp-set average daily rate by month, trailing 12 months (KeyData, ~3,000 professionally managed homes, all sizes). Floors from your live Wheelhouse configuration. Forward months use last year's actuals as the seasonal proxy until KeyData forward benchmarking is wired.
We mapped your rate floors against what the market actually pays each month and found 54 days where your festival floor sits above demand.
Split the floor — keep $600 for April event weeks, drop Feb–Mar to $425. Your peak pricing doesn't move; you just stop blocking shoulder-season demand. Estimated +$3,800–5,200/year.
What builds your base price
Your home's nightly value from the market model, factor by factor. This number moves as demand moves — when it shifts, it means we caught a fresh signal that week, not that anything is wrong.
Where your base price sits
The market model's valuation band for your home, rebuilt continuously from the comp set.
This is the full model behind your nightly rate — market baseline, your home's specifics, and event premiums — rebuilt continuously. We show it in the open; most managers won't.
The number moves as demand moves — that's a feature, not noise. When you see a swing, it means we caught a demand signal that week.
Your protections
- Year-round rate floor$275/night
- Festival season floor (Feb 6–Apr 19)$600/night
- Minimum stay3 nights
- Rates re-posted automaticallyDaily, 24/7
Event premiums we capture
- Coachella Weekend 1+40%
- Coachella Weekend 2+25%
- Stagecoach+15%
- AMEX Open (PGA)+15%
- 160+ days out+10%
- 270+ days out+15%
Also monitored: Christmas / New Year, Thanksgiving, Memorial Weekend, Labor Day. Far-future premiums hold value until demand confirms.